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A premium brand for Hand, Nails and Foot Care professionals in Europe
More than 30,000 Nail studios worldwide with focus in Europe
Member of the Wilde Group since 12.2018
alessandro founded
in Langenfeld, Germany
1989
The world's first foot-care
range is introduced
1995
Sold
the majority of shares to
Zwilling
J.A. Henckels
2012
alessandro becomes member of
the Wide Group
The innovative Hand and Nail spa line relaunched
2019
The world's first acid-free
soft Gel comes onto the
market
1989
The new comprehensive
care system for nails
2005
First polish that can be
simply peeled away
from the nail.
2013
For me, the alessandro brand epitomizes elegance, professionalism, a flair for trends and modernity. It awakens desire in us because we want to be a part of it. The brand’s attractiveness and charm have fascinated me from the very beginning.
I see my task as executive director to be maintaining and developing the DNA of this renowned brand. My family can look back on over 30 years’ experience in the cosmetics industry. We have an excellently placed team, highly motivated and well-known researchers and developers as well as an internationally recognized group of trainers and experts.
Get ready for energy and drive which go off like fireworks! Perfect textures, innovative products guaranteed to be best-sellers, marketing support to promote sales and well-founded advanced and further training possibilities will guarantee you success!
Düsseldorf, Germany
Austria
Austria
Frankfurt, Germany
Frankfurt, Germany
